WHO YOU REALLY ARE
Pisha, House of Feelings
Creative Direction and Lead Producer on rebrand & single release for NYC musician Pisha through House of Feelings. I oversaw every stage of development from pre-production to final asset delivery This project aimed to establish a 70’s inspired visual identity for the singer, showcasing her next sonic evolution through carefully crafted visuals that reflect both musical influences and personal aesthetics.
Photography by Nico Daniels
Designed custom logo for release which also
serves as a key element in the artist’s broader
rebrand. Type is featured across single art,
music video and promo posters.
Contracted photographer + hair and makeup artists and coordinated shoot logistics.
Worked closely with Pisha to bring moodboards to life and create a visual identity that reflects 60’s mod and 70’s skate culture.
Shot and edited music video which included
printing and rescanning frame by frame to
achieve a degraded, period-accurate look - a
central motif of the visual campaign.
Created a series of promotional posters for
both physical and digital marketing campaigns
tying together visual and design styles.